Privacy Policy

A5 Labs (“A5 Labs,” “we,” “us,” or “our”), is a Canadian marketing agency providing marketing strategy, advertising, website, lead-generation, analytics, automation, and related services to businesses across North America. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our site, complete one of our forms, assessments, or pricing tools, communicate with us, become a client, or otherwise interact with our services.

1. Personal Information We Collect

Depending on how you interact with us, we may collect:

Contact and identity information, such as your name, business name, job title, email address, telephone number, and mailing address.
Business and inquiry information, such as your industry, company size, marketing goals, current marketing activities or spending, services of interest, project details, budget, and information you provide through an assessment, pricing tool, contact form, consultation, or proposal request.
Client and transaction information, such as account details, contracts, billing information, payment status, service history, and communications relating to our work. Payment card information may be processed directly by our payment provider and may not be stored by A5 Labs.
Website and device information, such as your IP address, browser and device type, operating system, referring pages, pages viewed, links clicked, approximate location, and the dates and times of visits.
Marketing and communications information, such as your communication preferences, email engagement, appointment history, and responses to campaigns or surveys.
Information from other sources, including information provided by referral partners, advertising platforms, analytics providers, social media platforms, publicly available business sources, or a client where we are providing services on that client’s behalf.

Please do not submit sensitive personal information unless we specifically request it and explain why it is needed.

2. How We Collect Information

We may collect personal information:

directly from you when you submit a form, complete an assessment, unlock pricing, book a call, request information, sign an agreement, make a payment, or contact us;
automatically through cookies, pixels, analytics tools, server logs, and similar technologies when you use our website;
from advertising, social media, analytics, CRM, scheduling, payment, and automation platforms; and
from our clients or business partners when necessary to provide services or follow up on an authorized referral or inquiry.

3. How We Use Personal Information

We may use personal information to:

respond to inquiries and provide requested reports, assessments, pricing information, consultations, proposals, or services;
understand your business, needs, goals, and suitability for our services;
create and manage client relationships, projects, accounts, contracts, billing, and support;
provide, personalize, maintain, and improve our website, tools, marketing, and services;
measure website and campaign performance, understand how visitors use our website, and conduct analytics;
send service-related communications and, where permitted, promotional emails or messages;
advertise and remarket our services, measure advertising effectiveness, and create or reach relevant audiences, subject to applicable consent and opt-out requirements;
detect, investigate, and prevent fraud, misuse, security incidents, or unlawful activity;
enforce our agreements, protect our rights, and comply with legal, regulatory, tax, accounting, and reporting obligations; and
carry out another purpose that we identify when collecting the information or that you otherwise authorize.

We limit our collection, use, and disclosure of personal information to purposes that are reasonable and appropriate in the circumstances.

4. Consent and Other Legal Grounds

Where required, we obtain your consent before collecting, using, or disclosing personal information. Consent may be express or implied depending on the sensitivity of the information, your reasonable expectations, and applicable law.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide certain services or respond to a request.

Where permitted by applicable law, we may also process personal information when necessary to perform a contract, comply with a legal obligation, or pursue a legitimate business purpose that does not override your privacy rights.

5. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand website usage, measure conversions, and support advertising.

These technologies may collect identifiers and internet or device activity and may allow advertising or analytics providers to recognize your browser or device across websites or services.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

We do not sell personal information for money. However, some privacy laws may define certain disclosures to advertising partners for targeted or cross-context behavioural advertising as a “sale,” “sharing,” or targeted advertising.

Where those laws apply, you may opt out via email or by contacting us. Where legally required and technically supported, we also honour recognized browser-based opt-out signals, such as Global Privacy Control.

6. How We Disclose Personal Information

We may disclose personal information to:

service providers that support hosting, website operations, analytics, advertising, customer relationship management, email and SMS communications, scheduling, payment processing, file storage, project management, security, and business automation;
professional advisers, including legal, accounting, insurance, and financial advisers;
our clients or authorized partners when you submit an inquiry through a campaign, form, website, or system that we operate on their behalf;
government authorities, regulators, courts, law enforcement, or other parties when required or permitted by law, or when reasonably necessary to protect rights, safety, and security; and
a purchaser, successor, or other relevant party in connection with a proposed or completed merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.

We require service providers to handle personal information only for authorized purposes and to apply appropriate safeguards. We do not permit them to use personal information for their own purposes except where disclosed to you, authorized by you, or otherwise permitted by law.

7. Information We Process for Clients

As a marketing agency, A5 Labs may process personal information on behalf of clients, including lead, customer, website visitor, advertising, or campaign information.

In those circumstances, the client generally determines why and how the information is processed, and A5 Labs acts as its service provider or processor.

If your information was collected through one of our client’s websites, advertisements, forms, or campaigns, that client’s privacy policy may also apply. Requests relating to that information should normally be directed to the relevant client. We will assist our clients with privacy requests as required by our agreements and applicable law.

8. Cross-Border Processing

A5 Labs is based in Canada, but we and our service providers may process or store personal information in Canada, the United States, or other countries.

As a result, information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or government authorities in accordance with local law.

We use contractual, organizational, and technical safeguards designed to protect personal information when it is transferred or processed outside your province, state, or country.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

fulfill the purposes described in this Policy;
provide our services;
maintain business and transaction records;
resolve disputes;
enforce our agreements; and
meet legal, tax, accounting, or regulatory requirements.

Retention periods vary based on the nature and sensitivity of the information, why it is being used, and applicable obligations.

When personal information is no longer required, we delete, destroy, or anonymize it using reasonable measures.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, or misuse.

These safeguards may include access controls, account authentication, restricted permissions, vendor assessments, secure systems, and staff or contractor confidentiality obligations.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a privacy or security incident occurs, we will investigate and provide notices to affected individuals and regulators where required by law.

11. Your Privacy Rights and Choices

Depending on where you live and which laws apply, you may have the right to:

request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
withdraw consent or object to certain processing;
request deletion of personal information;
request information about the categories, purposes, and recipients of personal information;
receive a portable copy of certain information;
opt out of certain targeted advertising, sale, or sharing of personal information; and
appeal a decision or complain to the appropriate privacy regulator.

These rights may be subject to exceptions or verification requirements.

To make a request, contact us using the details below. We may ask for information reasonably necessary to confirm your identity and locate the relevant records. Authorized agents may submit requests where permitted by law, subject to verification of their authority.

We will not discriminate against you for exercising an applicable privacy right.

12. Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us.

You may opt out of SMS marketing by following the instructions in the message, such as replying STOP, where applicable.

Even after you opt out of marketing, we may continue to send non-promotional communications relating to an inquiry, transaction, contract, account, or service.

Our electronic marketing practices are intended to comply with applicable Canadian and U.S. anti-spam laws.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. Their privacy practices are governed by their own policies.

We are not responsible for the content, security, or privacy practices of third parties. We encourage you to review their privacy policies before providing personal information.

14. Children and Minors

Our website and services are intended for businesses and adults and are not directed to children or minors.

We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information to us, please contact us so that we can review and address the matter.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, or legal obligations.

We will post the revised Policy on this page and update the “Last updated” date. Where required, we will provide additional notice or obtain consent for material changes.

16. Contact Us

A5 Labs has designated a Privacy Officer who is responsible for overseeing our privacy practices and responding to questions and requests.

If you have a question, complaint, or request relating to this Privacy Policy or our handling of personal information, please contact us.

If we cannot resolve your concern, you may have the right to contact the Office of the Privacy Commissioner of Canada or the applicable provincial, state, or other privacy regulator.

Privacy Policy

1. Personal Information We Collect

Depending on how you interact with us, we may collect:

Contact and identity information, such as your name, business name, job title, email address, telephone number, and mailing address.

Business and inquiry information, such as your industry, company size, marketing goals, current marketing activities or spending, services of interest, project details, budget, and information you provide through an assessment, pricing tool, contact form, consultation, or proposal request.

Client and transaction information, such as account details, contracts, billing information, payment status, service history, and communications relating to our work. Payment card information may be processed directly by our payment provider and may not be stored by A5 Labs.

Website and device information, such as your IP address, browser and device type, operating system, referring pages, pages viewed, links clicked, approximate location, and the dates and times of visits.

Marketing and communications information, such as your communication preferences, email engagement, appointment history, and responses to campaigns or surveys.

Information from other sources, including information provided by referral partners, advertising platforms, analytics providers, social media platforms, publicly available business sources, or a client where we are providing services on that client’s behalf.

Please do not submit sensitive personal information unless we specifically request it and explain why it is needed.

2. How We Collect Information

We may collect personal information:

directly from you when you submit a form, complete an assessment, unlock pricing, book a call, request information, sign an agreement, make a payment, or contact us;

automatically through cookies, pixels, analytics tools, server logs, and similar technologies when you use our website;

from advertising, social media, analytics, CRM, scheduling, payment, and automation platforms; and

from our clients or business partners when necessary to provide services or follow up on an authorized referral or inquiry.

3. How We Use Personal Information

We may use personal information to:

respond to inquiries and provide requested reports, assessments, pricing information, consultations, proposals, or services;

understand your business, needs, goals, and suitability for our services;

create and manage client relationships, projects, accounts, contracts, billing, and support;

provide, personalize, maintain, and improve our website, tools, marketing, and services;

measure website and campaign performance, understand how visitors use our website, and conduct analytics;

send service-related communications and, where permitted, promotional emails or messages;

advertise and remarket our services, measure advertising effectiveness, and create or reach relevant audiences, subject to applicable consent and opt-out requirements;

detect, investigate, and prevent fraud, misuse, security incidents, or unlawful activity;

enforce our agreements, protect our rights, and comply with legal, regulatory, tax, accounting, and reporting obligations; and

carry out another purpose that we identify when collecting the information or that you otherwise authorize.

We limit our collection, use, and disclosure of personal information to purposes that are reasonable and appropriate in the circumstances.

4. Consent and Other Legal Grounds

Where required, we obtain your consent before collecting, using, or disclosing personal information. Consent may be express or implied depending on the sensitivity of the information, your reasonable expectations, and applicable law.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide certain services or respond to a request.

Where permitted by applicable law, we may also process personal information when necessary to perform a contract, comply with a legal obligation, or pursue a legitimate business purpose that does not override your privacy rights.

5. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand website usage, measure conversions, and support advertising.

These technologies may collect identifiers and internet or device activity and may allow advertising or analytics providers to recognize your browser or device across websites or services.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

We do not sell personal information for money. However, some privacy laws may define certain disclosures to advertising partners for targeted or cross-context behavioural advertising as a “sale,” “sharing,” or targeted advertising.

Where those laws apply, you may opt out via email or by contacting us. Where legally required and technically supported, we also honour recognized browser-based opt-out signals, such as Global Privacy Control.

6. How We Disclose Personal Information

We may disclose personal information to:

service providers that support hosting, website operations, analytics, advertising, customer relationship management, email and SMS communications, scheduling, payment processing, file storage, project management, security, and business automation;

professional advisers, including legal, accounting, insurance, and financial advisers;

our clients or authorized partners when you submit an inquiry through a campaign, form, website, or system that we operate on their behalf;

government authorities, regulators, courts, law enforcement, or other parties when required or permitted by law, or when reasonably necessary to protect rights, safety, and security; and

a purchaser, successor, or other relevant party in connection with a proposed or completed merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.

We require service providers to handle personal information only for authorized purposes and to apply appropriate safeguards. We do not permit them to use personal information for their own purposes except where disclosed to you, authorized by you, or otherwise permitted by law.

7. Information We Process for Clients

As a marketing agency, A5 Labs may process personal information on behalf of clients, including lead, customer, website visitor, advertising, or campaign information.

In those circumstances, the client generally determines why and how the information is processed, and A5 Labs acts as its service provider or processor.

8. Cross-Border Processing

A5 Labs is based in Canada, but we and our service providers may process or store personal information in Canada, the United States, or other countries.

As a result, information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or government authorities in accordance with local law.

We use contractual, organizational, and technical safeguards designed to protect personal information when it is transferred or processed outside your province, state, or country.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

fulfill the purposes described in this Policy;

provide our services;

maintain business and transaction records;

resolve disputes;

enforce our agreements; and

meet legal, tax, accounting, or regulatory requirements.

Retention periods vary based on the nature and sensitivity of the information, why it is being used, and applicable obligations.

When personal information is no longer required, we delete, destroy, or anonymize it using reasonable measures.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, or misuse.

These safeguards may include access controls, account authentication, restricted permissions, vendor assessments, secure systems, and staff or contractor confidentiality obligations.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a privacy or security incident occurs, we will investigate and provide notices to affected individuals and regulators where required by law.

11. Your Privacy Rights and Choices

Depending on where you live and which laws apply, you may have the right to:

request access to the personal information we hold about you;

request correction of inaccurate or incomplete information;

withdraw consent or object to certain processing;

request deletion of personal information;

request information about the categories, purposes, and recipients of personal information;

receive a portable copy of certain information;

opt out of certain targeted advertising, sale, or sharing of personal information; and

appeal a decision or complain to the appropriate privacy regulator.

These rights may be subject to exceptions or verification requirements.

To make a request, contact us using the details below. We may ask for information reasonably necessary to confirm your identity and locate the relevant records. Authorized agents may submit requests where permitted by law, subject to verification of their authority.